Ghost
Women’s military uniform by Abercrombie & Fitch, 1917 US, the Met Museum
Not WWII but I wanted to post it anyway.  Would you believe that A&F has been around since 1892?  They sold mostly sporting goods stuff before 1988 but still.
If you’re unfamiliar with the modern incarnation of the brand, this is everything they’ve sold since I first became aware of them in 2001:

Women’s military uniform by Abercrombie & Fitch, 1917 US, the Met Museum

Not WWII but I wanted to post it anyway.  Would you believe that A&F has been around since 1892?  They sold mostly sporting goods stuff before 1988 but still.

If you’re unfamiliar with the modern incarnation of the brand, this is everything they’ve sold since I first became aware of them in 2001:

Gloria Swanson and Teddy in Teddy at the Throttle, 1917 US
Most people believe that the famous scene with the girl tied to the railroad tracks was from the 1914 serial The Perils of Pauline, starring Pearl White, probably because it was featured in the 1947 film of the same name.  However, the scene actually originated in Teddy at the Throttle, a 1917 Keystone short starring Gloria Swanson and Wallace Beery.  Swanson was, of course, the girl tied to the tracks.  And like all Keystone movies, Teddy was a comedy.
The swimsuit Gloria Swanson wears in this picture is tighter and shorter than what the average woman was wearing to the beach.  Hollywood heroines were notorious for wearing all things sexy.  This hasn’t changed at all.

Gloria Swanson and Teddy in Teddy at the Throttle, 1917 US

Most people believe that the famous scene with the girl tied to the railroad tracks was from the 1914 serial The Perils of Pauline, starring Pearl White, probably because it was featured in the 1947 film of the same name.  However, the scene actually originated in Teddy at the Throttle, a 1917 Keystone short starring Gloria Swanson and Wallace Beery.  Swanson was, of course, the girl tied to the tracks.  And like all Keystone movies, Teddy was a comedy.

The swimsuit Gloria Swanson wears in this picture is tighter and shorter than what the average woman was wearing to the beach.  Hollywood heroines were notorious for wearing all things sexy.  This hasn’t changed at all.

Evening dress by Lucile, ca 1917, FIDM Museum

Evening dress by Lucile, ca 1917, FIDM Museum

Theda Bara in Cleopatra (1917)
This movie is lost except for just a few seconds, as you may or may not know, but according to contemporary reviews we’re not missing much.  There were some interesting costumes though.  The real Cleopatra wouldn’t have worn them in a million years but they were neat regardless.

Theda Bara in Cleopatra (1917)

This movie is lost except for just a few seconds, as you may or may not know, but according to contemporary reviews we’re not missing much.  There were some interesting costumes though.  The real Cleopatra wouldn’t have worn them in a million years but they were neat regardless.

Catalogue page, ca 1915-16
Evening dress, ca 1918
Party dress, ca 1916
Dress, ca 1917-18 US, Oakland Museum of California
This was worn to a Liberty Bond Drive during WWI.

Dress, ca 1917-18 US, Oakland Museum of California

This was worn to a Liberty Bond Drive during WWI.

Day dress in the Austrian magazine “Damenwelt”, 1917

Day dress in the Austrian magazine “Damenwelt”, 1917

Woman modeling a dress, 1917
Dress, ca 1917, Nationalmuseet

Button Theme