Ghost
"Ribbon" by Charles James, 1947 US, the Met Museum

"Ribbon" by Charles James, 1947 US, the Met Museum

Evening dress by Elsa Schiaparelli, ca 1948 France, the Met Museum

Evening dress by Elsa Schiaparelli, ca 1948 France, the Met Museum

Dinner dress by Mainbocher, ca 1945 US, the Met Museum
Originally owned by Millicent Rogers

Dinner dress by Mainbocher, ca 1945 US, the Met Museum

Originally owned by Millicent Rogers

Utility suit by Victor Stiebel?, 1942 London, the V&A Museum
Utility clothing was mass manufactured during WWII, and created in a way that it would sell cheap and use as little fabric as possible (utility cloth) but still be fashionable.  Fabrics, of course, were important for the war effort.  The Incorporated Society of London Fashion Designers for the Board of Trade employed many famous fashion designers, but their names weren’t included on labels.  Similar utility programs existed in France.  Rationing of cloth existed in the US, although it was not as severe as in the UK and I can’t find any indication that there was a clothing manufacture program.

Utility suit by Victor Stiebel?, 1942 London, the V&A Museum

Utility clothing was mass manufactured during WWII, and created in a way that it would sell cheap and use as little fabric as possible (utility cloth) but still be fashionable.  Fabrics, of course, were important for the war effort.  The Incorporated Society of London Fashion Designers for the Board of Trade employed many famous fashion designers, but their names weren’t included on labels.  Similar utility programs existed in France.  Rationing of cloth existed in the US, although it was not as severe as in the UK and I can’t find any indication that there was a clothing manufacture program.

Day dress by Edward Molyneux?, 1942 London, the V&A Museum

Day dress by Edward Molyneux?, 1942 London, the V&A Museum

(Left) Day dress, 1945 UK
(Middle) Utility dress, 1942 UK
(Right) Day dress, 1945 UK
MFA Boston

(Left) Day dress, 1945 UK

(Middle) Utility dress, 1942 UK

(Right) Day dress, 1945 UK

MFA Boston

Dresses, 1942 US, McCall’s Magazine
Day dresses, 1940 US, Woman’s Home Companion

Day dresses, 1940 US, Woman’s Home Companion

Day dress illustration, 1940’s
Ballgown by Madame Gres, 1945-55 France, Musee Galliera

Ballgown by Madame Gres, 1945-55 France, Musee Galliera

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